HONEST MARKETING STRATEGIES. CUSTOM CREATIVE DESIGNS.

BAREFOOT YOGA

WEBSITE DESIGN + DEVELOPMENT  |  CONTENT CREATION  |  GRAPHIC DESIGN 

PROJECT NOTES

NO JUDGEMENT, ALL SUPPORT YOGA

Barefoot Yoga is run by Masie Barefoot-Judson. First off, the name! Right?! Self fulfilling prophecy or insanely cool cosmic coincidence? Anyway, Masie has had a successful yoga business for years in Park Circle. However, when the COVID-19 pandemic hit hard, Masie was forced to re-imagine how she offers these beloved yoga classes, retreats and teacher instruction to her devoted following while still finding new recruits for the yoga army. Because she’s COMPLETELY savvy, Masie took her class schedule online and outdoors in an impressively timely manner in response to the pandemic. However, her existing website did not convey this significant shift in her business model. In a world where Masie competes with the likes of Peleton and other globofitness models, Bear Paw had an excellent opportunity to create a punchy and modern web design that better served her clients what they need to grow their bendy habits.

WHY BEAR PAW FEELS GREAT ABOUT BAREFOOT YOGA

Barefoot offers unpretentious yoga for everyone. Masie leads with sayings like “the biggest misconception is that you have to be flexible, fit and flawless to be ‘good’ at yoga”. Barefoot Yoga is a refuge from impossible yoga poses and yoga fashion. It’s a journey into the deepest and most beneficial elements of this ancient practice. We loved finding images of real people doing real yoga in real clothes and real situations. It just feels GOOD to put the Barefoot Yoga ethos of acceptance out into the world. 

BAREFOOT YOGA

USE GRAPHICS, WEB AND WORDS TO CONNECT WITH PEOPLE WHO CARE.