Barefoot Yoga is run by Masie Barefoot-Judson. First off, the name! Right?! Self fulfilling prophecy or insanely cool cosmic coincidence? Anyway, Masie has had a successful yoga business for years in Park Circle. However, when the COVID-19 pandemic hit hard, Masie was forced to re-imagine how she offers these beloved yoga classes, retreats and teacher instruction to her devoted following while still finding new recruits for the yoga army. Because she’s COMPLETELY savvy, Masie took her class schedule online and outdoors in an impressively timely manner in response to the pandemic. However, her existing website did not convey this significant shift in her business model. In a world where Masie competes with the likes of Peleton and other globofitness models, Bear Paw had an excellent opportunity to create a punchy and modern web design that better served her clients what they need to grow their bendy habits.